INVU by Swiss Eyewear Group – A global brand in less than two years



Zurich, March 2015 – Swiss Eyewear Group (International) AG and its proprietary brand INVU have much to celebrate on the 2nd anniversary of the founding of the new global eyewear company. INVU ultra polarized, the next generation polarizing impulse brand, has already achieved impressive global distribution in over 60 countries in Europe, the Middle East, the United States and Asia. The rapid growth of the brand is a result of INVU offering unrivalled value for money for retailers and consumers. Swiss design, engineering and quality control combined with the unique ultra polarized lens technology makes INVU a must-have product for optical retailers.  Attractively positioned in the impulse segment at Euro 49 – 75 and supported by an engaging marketing campaign and support program INVU ultra polarized has experienced outstanding sell-out results.


Swiss Eyewear Group (International) AG is a registered, privately held company with its headquarters in Zürich Switzerland. INVU is a registered trademark of Swiss Eyewear Group (International) AG.